WellCo Travel Slovenia
My position in the company: Marketing generalist
Key results: Created the company's brand look and built a new website. Grew the email list to 6,600 subscribers. The very first two clients signed up through Instagram. Boosted our social media conversion rate from 0.4% to 0,9%. Overall conversion rate hit 1.5%. Company website now ranks at the top of Google search results for all relevant keywords.
A European travel company that deals with receiving tourists from different countries in Slovenia.
Portfolio
Result
Action
Task
Overview
The company was recently registered and the marketing infrastructure was quite small. It was necessary to strengthen the marketing strategy, expand communication and promotion channels, increase the company's awareness and its online presence.
Result
Action
Task
Overview
Portfolio
Advertising channels:
- Social Media (Facebook, Instagram)
- Specialized online travel resources
- Email Marketing
- Partnerships
- SEO
- Boost our online presence: Increase our visibility on online platforms and social media.
- Research the competition: Analyze our competitors' marketing activities and develop a communication strategy.
- Grow our audience: Increase the number of subscribers on social media and our email list.
- Define our brand look: Develop a strong visual style for the company.
- Drive online bookings: Increase the number of online booking requests.
Result
Action
Task
Overview
Portfolio
Email marketing
An email communication channel was established with regular mailings featuring best offers, discounts, promo codes, travel news, new product announcements, surveys, and engaging activities. The subscriber base grew from 0 to 3,100. Email open rates reached 58%. Email became a key channel for attracting repeat business.
03
SMM
A regular posting schedule for social media was established, along with a content monitoring process. Subscriber numbers increased by 43%, and the percentage of conditionally free clients rose from 0.4% to 1%. A system for efficient communication with users and quick online consultations was implemented.
02
Ongoing efforts were undertaken to improve website text and optimize website performance for better organic search rankings on Google. Page loading speed was increased, website text was optimized, and regular online link purchases were implemented. As a result, Google search rankings improved significantly, and the company's website achieved leading positions in search results for all key queries.
SEO
05
A new company logo and visual style were developed as part of a rebranding initiative. Ongoing development of materials for social media, email marketing, partner projects, and branding initiatives was implemented.
Design & graphics
04
01
Research
A competitor analysis was conducted. This analysis informed the company's brand voice and identified the specific market niche to occupy.