My position in the company: Marketing/Brand Marketing Coordinator
Artist, Musician, Music label.
Key results: Social media subscribers grew by 18%. A TikTok account was launched from scratch, reaching 145,000 followers. Completed 46 influencer campaigns with over 14M total views. Social media post engagement increased by 14%. Achieved the TOP 10 YouTube trends with videos three times.
Dan Balan
Portfolio
Result
Action
Task
Overview
The marketing team comprised four dedicated members. The primary focus of the promotional strategy encompassed the following channels:
- Social Media Platforms: Facebook, TikTok, and Instagram.
- Video Platforms: YouTube.
- Music Streaming Services: Spotify, YouTube Music, and Apple Music.
- Influencer Marketing: Leveraging engaging game mechanics to foster audience interaction.
A small marketing team was created to work on expanding the artist's recognition and promoting releases.
Result
Action
Task
Overview
Portfolio
Advertising channels:
- Social Media (Facebook, Instagram, TikTok)
- Music platforms (Spotify, YouTube Music, Apple Music)
- YouTube (Shorts, Videos)
- Influence Marketing
- Graphic design: Created covers, teasers, and thumbnails for songs.
- Release management: Published songs on music platforms.
- Promotion and coverage: Promoted new music releases through various channels.
- YouTube optimization: Achieved top trending status for songs on YouTube.
- Social media management: Managed the artist's social media accounts, engaging with the audience.
- Subscriber growth: Increased the number of subscribers on social media platforms.
- Website maintenance: Updated and maintained the artist's website.
Result
Action
Task
Overview
Portfolio
Views on video
1M-51M
Bringing a song to YouTube trends
Top 6
Increasing subscribers on the channel
662K to 880K
Youtube promo
Content Upload & Distribution: New video materials, songs, and releases were successfully uploaded to the official YouTube channel.
Content Promotion: Comprehensive coverage of new videos was ensured through the utilization of various promotional tools, including the publication of teasers and short video clips.
YouTube Advertising: Targeted advertising campaigns were implemented on the YouTube platform.
Influencer Collaborations: Collaborations with relevant influencers were established, focusing on engagement, integration, and mutual promotion.
Content Promotion: Comprehensive coverage of new videos was ensured through the utilization of various promotional tools, including the publication of teasers and short video clips.
YouTube Advertising: Targeted advertising campaigns were implemented on the YouTube platform.
Influencer Collaborations: Collaborations with relevant influencers were established, focusing on engagement, integration, and mutual promotion.
03
SMM
Social Media Management: The artist's social media pages were diligently maintained. Major announcements regarding new releases were effectively disseminated.
Strategic Partnerships: Partner placements for releases were secured, and active engagement with subscribers was fostered. Collaborations with the fan club were established.
Audience Engagement: Active engagement with the audience across social media platforms was maintained. This included diligent monitoring of comments, effective communication with subscribers, and the proactive tracking and removal of negative content.
Targeted Advertising: Targeted advertising campaigns were implemented to reach specific audience segments.
A TikTok account was created and the number of subscribers grew to 150K
Strategic Partnerships: Partner placements for releases were secured, and active engagement with subscribers was fostered. Collaborations with the fan club were established.
Audience Engagement: Active engagement with the audience across social media platforms was maintained. This included diligent monitoring of comments, effective communication with subscribers, and the proactive tracking and removal of negative content.
Targeted Advertising: Targeted advertising campaigns were implemented to reach specific audience segments.
A TikTok account was created and the number of subscribers grew to 150K
02
Facebook followers
1M+
Instagram followers
1M +
TikTok followers
150K+
Average audience reach on release day
4M+
AR & VR Effects
AR/VR Content Creation: AR and VR masks and effects were developed for user interaction, encouraging the generation of User-Generated Content (UGC).
Viral Game Mechanics: Innovative and engaging viral game mechanics were launched to actively involve the audience.
"Wow" Factor Integration: The campaigns effectively leveraged "wow" effects and cutting-edge technologies to captivate audience attention and drive engagement.
Viral Game Mechanics: Innovative and engaging viral game mechanics were launched to actively involve the audience.
"Wow" Factor Integration: The campaigns effectively leveraged "wow" effects and cutting-edge technologies to captivate audience attention and drive engagement.
06
Viral Campaign Development: Innovative and engaging viral promotional campaigns were developed in collaboration with nano, micro, macro, and mega influencers.
Global Market Focus: These campaigns were strategically launched across key markets including the USA, Germany, Japan, South Korea, France, and Ukraine.
Creative Campaign Elements: New songs by Dan Balan were integrated into these campaigns, incorporating dynamic dance mechanics, augmented reality (AR) and virtual reality (VR) technologies, and the creative utilization of masks.
Global Market Focus: These campaigns were strategically launched across key markets including the USA, Germany, Japan, South Korea, France, and Ukraine.
Creative Campaign Elements: New songs by Dan Balan were integrated into these campaigns, incorporating dynamic dance mechanics, augmented reality (AR) and virtual reality (VR) technologies, and the creative utilization of masks.
Influence Marketing
05
Creative Content Development: The creation of official covers for new songs, graphic elements for the official website, social media assets, partner placements, and branding materials was overseen.
Creative Collaborations: Close collaboration with designers, artists, and design studios was fostered to ensure the creation of high-quality visual content.
Creative Collaborations: Close collaboration with designers, artists, and design studios was fostered to ensure the creation of high-quality visual content.
Design & graphics
04
01
Song publishing
Platform Distribution: New artists' songs were successfully uploaded to international music platforms including Apple Music, YouTube Music, and Spotify.
Label Relations: Collaborative efforts were undertaken with major music labels such as Universal Music, Sony/ATV Music Publishing, and other key industry players.
Label Relations: Collaborative efforts were undertaken with major music labels such as Universal Music, Sony/ATV Music Publishing, and other key industry players.