Aventura Holidays LLC
My position in the company: Marketing Coordinator/Designer
Key results: Built SMM channels from scratch, growing subscriber bases to 17,000. Reached a monthly audience of 1.1M and boosted brand awareness. The email subscriber base was grown from zero to 11,000 emails. Achieved engagement rates of 21% on social media and a 68% email open rate. Improved conversion rate from 0.9% to 1.8%, exceeding industry averages.
Icelandic online travel platform for booking travel products in Europe and beyond for three European markets: Iceland, Denmark, Finland.
Portfolio
Result
Action
Task
Overview
The company's objectives were to enter the Icelandic market and secure a spot among the top 3 providers of tourist services. This included opening five key tourist destinations and achieving full capacity for flights to these locations.
The company successfully entered the Icelandic market from the ground up. Within six months, expansion plans were set for Denmark and Finland. I was involved in every step, from strategic planning and team recruitment to launching websites, setting goals, and budgeting. As part of the initial 4-person team, I contributed to establishing the main office and laying the foundation for growth.
Result
Action
Task
Overview
Portfolio
Advertising channels:
- Social Media (Facebook, Instagram, TikTok)
- Email Marketing
- Partnerships/Promocodes
- Influence Marketing
- Develop a market entry strategy
- Establish advertising channels
- Design a visual identity
- Boost reach and awareness
- Implement an SMM strategy
- Automate email marketing
Result
Action
Task
Overview
Portfolio
Email subscribers in 8 months
~ 11 000
CTR
~ 6-9%
Conversion rate
0,9 - 1,7%
Email marketing
The email communication channel was established from the ground up. Initially utilizing Mailchimp, the platform was later transitioned to MailerLite. Website subscriptions were integrated to facilitate audience growth. A robust 3-stage subscription automation process, incorporating double opt-in verification, was implemented. Furthermore, six distinct email templates were developed to cater to various informational needs. The email marketing plan and its corresponding content topics were seamlessly integrated with the existing social media content strategy.
03
SMM
A comprehensive competitor analysis on social media platforms was conducted. The study delved into their communication styles, the specific platforms utilized, visual aesthetics, content types, and audience engagement metrics.
Based on the findings, a distinctive visual identity and brand voice were developed for Aventura. A comprehensive social media strategy was formulated, outlining a detailed content calendar, content diversity, and audience engagement guidelines. A key focus was ensuring timely responses to all user inquiries. Comments were addressed within 24 hours, while direct messages were responded to within 30 minutes. To maintain consistent monitoring of brand mentions, a weekly review of all social media platforms was implemented.
Based on the findings, a distinctive visual identity and brand voice were developed for Aventura. A comprehensive social media strategy was formulated, outlining a detailed content calendar, content diversity, and audience engagement guidelines. A key focus was ensuring timely responses to all user inquiries. Comments were addressed within 24 hours, while direct messages were responded to within 30 minutes. To maintain consistent monitoring of brand mentions, a weekly review of all social media platforms was implemented.
02
Subscribers in 8 months (12,5%/month)
~ 17 000
Monthly audience reach
~ 450K +
Engagement Rate
~ 21%
Conversion rate for leads
0,9 -1,8%
Analytics
Continuous monitoring of website statistics, platform performance metrics, and targeted advertising campaign data was conducted. User behavior on the website and the sales funnel were meticulously analyzed. Weak points were promptly identified, and collaborative team efforts were undertaken to address these issues and optimize performance.
06
Promo codes and game mechanics were actively utilized to enhance reach, improve brand awareness, and drive conversions. Numerous partnership projects were executed, encompassing branding collaborations, influencer marketing initiatives, and co-marketing campaigns.
Co-marketing
05
The company's brand book and visual style guidelines for marketing communications were developed. Subsequently, hundreds of advertising materials were produced across diverse channels including Social Media Marketing (SMM), email campaigns, print media, banners, covers, and partner branding initiatives. Proficiency in design software such as Figma, Photoshop, Canva, and other relevant editing tools was demonstrated.
Design & graphics
04
01
Strategy
I performed a SWOT analysis of competitors to pinpoint their strengths and weaknesses, highlight our advantages, and shape effective communications.
Created a step-by-step marketing strategy to achieve defined goals.
Created a step-by-step marketing strategy to achieve defined goals.
Email marketing